APC’s Values and Partners

The principles upon which we function as a private advisory wealth management firm.

APC’s Values are the principles upon which we function as a private advisory wealth management firm. They guide us in every decision we make and provide a framework for APC to operate within.

Our Values

  1. Placing our client’s interests always ahead of our own
  2. Being honest with our clients and ourselves while operating with Integrity
  3. Always be willing to help our fellow team members
  4. Supporting diversity in our team
  5. Having an inclusive approach
  6. As we prosper give back to society

Our Partners

Our 6th Value – As we prosper we give back to society – aligns with our goal of being a good corporate citizen. It is an opportunity for our team to feel that APC, through their hard work, can contribute to society and assist others. We do this through the support of these important partnerships.

La Trobe University

APC has provided scholarships for students from country Victoria since 2015. These scholarships provide financial assistance to students who need to relocate to Melbourne to further their studies. It alleviates the financial burden from them and their families so that they may focus on their studies and achieve the best results they can.


APC has been a corporate sponsor of the NGV since 2012 and has had a corporate relationship since 2005. Through our sponsorship we support the gallery to maintain and drive its relationship with Melbourne, Victoria, Australia and its global audience. APC holds our annual client briefing at the NGV each August during the NGV’s major Winter Masterpieces exhibition.

Melbourne Business School Women and Management

APC has supported this key initiative of MBS since 2014. This program’s objective is to support women to rise through the ranks to high levels of management and business leadership. It provides educational as well as mentoring support and culminates in an annual dinner held at Myer Mural Hall in July each year. APC’s 4th Value – Supporting diversity in our team – is very much aligned to this key partnership.

Lighthouse Foundation

Lighthouse Foundation provides homeless young people from backgrounds of long-term neglect and abuse, with a home, a sense of family, and around-the-clock therapeutic care that is individually tailored, trauma informed and proven to work. Through their Lighthouse experience, young people can heal, learn again to relate to others and start to rebuild their lives. APC has recently begun our partnership with Lighthouse Foundation. Some of our team have children and this particular association holds personal meaning for APC.